Work

Narrative Storytelling- Novel Excerpt

Never Not Loved

Context
Never Not Loved is an original long-form narrative exploring themes of faith, identity, and resilience through character-driven storytelling.

Approach
This excerpt focuses on internal voice and emotional pacing to create an immersive first-person perspective. My goal was to craft storytelling that allows readers to feel deeply connected to the narrator’s experience while maintaining narrative momentum.

Skills Demonstrated

• Narrative storytelling
• Emotional voice
• Character development
• Long-form writing

Brand Voice Case Study- Revel Method Pilates

Context
A brand voice development project focused on defining messaging, tone, and positioning for a modern wellness studio centered on empowerment and community.

Approach
I analyzed audience motivations and translated brand values into a cohesive voice system. Messaging intentionally emphasizes emotional experience over performance outcomes to differentiate the brand within the wellness space.

Skills Demonstrated

• Brand voice development
• Messaging strategy
• Copywriting execution
• Audience insight

Integrated Campaign Concept

Context
A conceptual integrated campaign developed for Nike exploring how movement can be reframed as gratitude rather than performance.

Approach
Built around a human insight, the campaign includes a core idea, tagline, sample headlines, and a social extension designed to translate across channels.

Skills Demonstrated

• Campaign ideation
• Insight development
• Copywriting
• Brand strategy
• Integrated thinking

Public Interest Persuasion

Free Healthcare in America

Context
A research-driven persuasive writing piece exploring healthcare accessibility through public-interest communication.

Approach
I combined research, statistics, and narrative argumentation to communicate complex policy issues clearly while maintaining emotional resonance with readers.

Skills Demonstrated

• Persuasive writing
• Research synthesis
• Argument development
• Public-facing communication

Strategic Analysis & Research Communication

How Transnational Terrorism Affects Economies

Context
Analytical research examining the economic consequences of transnational terrorism and global conflict.

Approach
This project synthesizes academic research into structured analysis, translating complex global systems into accessible communication.

Skills Demonstrated

• Analytical thinking
• Research communication
• Systems analysis
• Structured storytelling

Human Insight

Excellence is Sustainable

Context
A reflective human insight piece exploring the tension between ambition and identity, and redefining excellence as something sustainable rather than self-erasing.

Approach
Blends narrative storytelling with cultural observation, using personal reflection to challenge common assumptions about performance and productivity.

Skills Demonstrated

• Editorial writing
• Narrative structure
• Cultural insight
• Brand-aligned thought leadership
• Voice & tone control